Posted tagged ‘Resume Branding’

Does your job currency stand out like a shiny coin?

December 8, 2009

According to Altan Khendup, senior technology leader, strategist and advocate in Silicon Valley, California, when people think you’re interesting, they start listening; they become engaged, and then you can inject your pitch and your value.

I’ve had the pleasure of keeping in touch with this forward-thinking technology leader (oh, and by the way, a client of mine!) for the past nine months. An active Tweeter, blogger and LinkedIn contributor, Altan is a remarkable example of proactive career management!

His steady stream of high-level career conversations, interviews and job offers have mounted as he charts his course for the next career destination—on a given day, he receives up to 12 opportunities. Among his interview opportunities, Altan has collaborated with key technology innovators as well as large, Fortune 100 companies.

His luxury of cherry picking from opportunity inquires from a plethora of executive recruiters, HR professionals and direct company principals may seem a bit unexpected during this tough economy. In one recent instance, a company even offered Altan the opportunity to create his own job description.

Fundamental to Altan’s recent career search advancements are the following:

1. Articulating (with my help) his ‘complete story’– finely focused and value-driven resume, cover letter and power statements that are consistent with what Altan wants to be.

2. Creating a digital footprint, including blog, LinkedIn profile and Twitter account, among other social media venues.

3. Actively engaging on Twitter: Tweeting meaningful, value-driven contributions, which resulted in a major technology innovator inviting him to discuss a job opportunity after they followed his tweets about some of the technology they were interested in.

4. Selectively targeting / attending various meet-ups and unconferences and actively engaging in social networking discussions.

5. Spending the appropriate level of time and attention on company research before engaging in written and spoken conversations.

In your career,”you will eventually hit choppy waters, and you must prepare for it,” says Altan.

Hope for the best and prepare for the worst; anticipate it’s (lay off) going to happen and take steps to manage the change. These are career survival movements you must take, not just to succeed, but to thrive in this economic downturn … or virtually any economic climate.

“If you’re not prepared with excellent job currency (resume, power statements, blog, LinkedIn profile, etc.), how do you expect to compete with 10 million others?” asserts Altan.

For Altan, who seeks higher level positions, the principals reviewing his resume are accustomed to advanced-level resumes and will have doubts about his qualifications if his career positioning documents fall short.

“Having job currency that is valuable is key. Even with initial introductions, a resume is the common job currency that is requested, and you must make it look like an investment.

Continues Altan, “If you invest $2,000 and it helps you land a $150,000 job, then it’s done its work. I’m not saying your resume will physically go to meetings for you and introduce you, or will do your social networking. It’s a tool (like a power saw that cuts wood) – $50 saw vs. $500 saw – sooner or later you’ll have to look at that tool and say, ‘Is it worth buying the right one – or any one?”

“All of these are tools, part of the process, part of the journey.”

Deep Fried Stories

February 17, 2009


Everyone who ever has held a job has had an opportunity to provide a key ingredient to an item on the company’s menu of products or services. Even at the most basic level, your contribution impacted the zest of a project’s results – its quality, its efficiency (did a single task impact the project being completed on time and under budget?), a friendly smile and prompt response to a customer … all influential ingredients to the plated product offered on the company menu.

By landing new clients, shaving costs, cutting time to delivery, improving customer satisfaction, building a more reliable product, enhancing quality, negotiating more for less with a vendor … the list goes on … your contribution is a measured ingredient into the entrée which your company serves up.

At a larger level, you provided value to a featured entrée — landing and retaining longstanding clients contributing thousands if not millions to revenue and profits measured to the company’s bottom line or contributing to strategic initiatives that impacted corporate marketing, branding, communications, product development, competitive market intelligence … and so forth.

Moreover, we all have stories that are deep fried and deliver an unusual appeal, perhaps more immediate impact and/or larger result than some of your day-to-day efforts. The internal or external customer’s palate is consumed with the sizzle and rich flavor, if you will, caused by your and your team’s energy, commitment to detail and inventive oils and ingredients you tactically added to the overall strategic recipe.

Your resume messaging should be branded with these measured contributions to the company menu, both subtle and overriding. Weave into your resume even the smallest impact to the monumental, deep-fried story that may have been menu transforming – all such stories are instrumental in driving home the resume, compelling the reader to call!