Archive for the ‘Resume Branding’ category

There’s a Hole in Your Story, Sir

January 8, 2010

So on       morning, I got up around        , and decided it was time I finally took care of that        which had been bugging my wife and I for quite some. I fixed myself a couple of         with some        on the side, then headed out the           to pick up the items necessary to complete the         at hand.

Soon enough I found myself speaking with a knowledgeable            at the         store and he was able to give me some much needed            . I got the           back home and right away figured out the       was missing. So back to the         I went. I hate making more than     trip when I set out to accomplish something, especially something as important as getting the         fixed so we can finally start using the        .  I was able to locate the        that had helped me earlier and expressed my dissatisfaction with him by          in the          . Well that certainly got his attention, and  he was much more           this time . He wanted to be absolutely sure I got the         and wouldn’t come back to         him in the          again.

Long story         , I finally got everything set up right and wife and I can again           . What a           .

You may have noticed that a few words, a few key words were missing from the story above. If you went back and read it several times just to make sure you weren’t missing anything, you weren’t. Many of the words left out, most people could fill in themselves and come to the correct conclusion. Some of the missing words could only be filled in by the author for the story to make any sense.

How often people will turn in a resume that makes about as much sense to a hiring manager as the story above makes to you. Just one missing piece of information could very well send your resume to the land of no return; no matter how qualified you may be for the position.

Hiring a professional resume writer will help you fill in the blanks, making sure the reader is getting a clear and concise message of who you are and why you are the best candidate for the open post.

You’ve worked too hard for the awards and promotions you’ve earned to allow one missing word here or there to completely dive bomb your chances for success.

~~~~~

Written by Robert P. Poindexter:  Blogger, Sales Executive and Sailor

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Rules of Resume Story Length: Perception or Reality?

January 17, 2009

I am acutely aware of the varying opinions on what constitutes a Branded and High-Impact executive resume. I also appreciate the recommendations by some of my colleagues, that an Exec Resume must be limited to absolute brevity at 2 pages.

I’m of the belief that an executive resume can be 2 or 3 pages (some, even upward to 4 pages!), as long as the first page creates almost a ‘standalone’ snap-off story (not reliant on pages 2-3). With a writer’s/journalist’s training, I understand the design and word-smith strategies to be both content driven and crisp. As long as the executive’s story is written in a glimpseable format with the takeaway highlights and value prop tightly knit and showcased throughout, then the length becomes less relevant.

Often, executive recruiters tell me they LOVE the stories that I tell on behalf of clients – and they crave such content — not to rule the candidate OUT, but to help rule them in [i.e., provide substance behind the results ($$##%%) and nuance behind the leadership strategy that compels them to want to meet that person.]

Posted by Jacqui Barrett-Poindexter, MRW