Archive for February 2009

Storytelling Resumes Breach Walls to Interviews

February 27, 2009

Katharine Hansen’s blog posting, “Are We Now in the New Storytelling Economy” really resonates with me. As an executive resume writer, I tell client’s stories every single day! The results are indefinable at times, and incredibly profuse at others.

A resume is not just about bottom-line results. It must ooze the individual’s value proposition, which extends well beyond measurements and outcomes. What is a value proposition, really? Yes, it is about what the individual contributor brings to the party – how they can whittle down costs, boost revenues, catapult profits, grow marketplace reach, cultivate customer relationships, innovate new products … and much more. But after that message is solidified, the resume must resonate with a unique “story” that extends the candidate’s value prop and absorbs the reader.

Creative and conceptual stories (the New Model of right brained thinking as Katharine refers to — she references an article by Frank A Mills) further describe what I believe to be the framework for meaningful and gripping resumes. This “web-weaving, histological storytelling” is the new storytelling model, as Katharine references (also from Mills’ article).

Probably the most vivid reference (for me, particularly as it relates to executive resume storytelling) in Katharine’s blog is the snippet from Mills’ article:

“Each and every story contains other stories, each opening up … the observer is always in the process of observing …” I believe an intricately woven executive resume will harvest nuggets of career gold and wrap them, layer by layer into a focused but fluid career story that … and here’s the key … speaks to the heart of the decision-maker (hiring manager’s) needs and taps their pain points. Just like an elegantly but determinedly written book, a resume story must breach the reader’s emotional and intellectual walls to motivate interview conversations and hiring solutions.

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Deep Fried Stories

February 17, 2009

INGREDIENTS TO A MENU-TRANSFORMING RESUME

Everyone who ever has held a job has had an opportunity to provide a key ingredient to an item on the company’s menu of products or services. Even at the most basic level, your contribution impacted the zest of a project’s results – its quality, its efficiency (did a single task impact the project being completed on time and under budget?), a friendly smile and prompt response to a customer … all influential ingredients to the plated product offered on the company menu.

By landing new clients, shaving costs, cutting time to delivery, improving customer satisfaction, building a more reliable product, enhancing quality, negotiating more for less with a vendor … the list goes on … your contribution is a measured ingredient into the entrée which your company serves up.

At a larger level, you provided value to a featured entrée — landing and retaining longstanding clients contributing thousands if not millions to revenue and profits measured to the company’s bottom line or contributing to strategic initiatives that impacted corporate marketing, branding, communications, product development, competitive market intelligence … and so forth.

Moreover, we all have stories that are deep fried and deliver an unusual appeal, perhaps more immediate impact and/or larger result than some of your day-to-day efforts. The internal or external customer’s palate is consumed with the sizzle and rich flavor, if you will, caused by your and your team’s energy, commitment to detail and inventive oils and ingredients you tactically added to the overall strategic recipe.

Your resume messaging should be branded with these measured contributions to the company menu, both subtle and overriding. Weave into your resume even the smallest impact to the monumental, deep-fried story that may have been menu transforming – all such stories are instrumental in driving home the resume, compelling the reader to call!

February 14, 2009

I accept the challenge of my friend and career coach, Meg Montford to share why I enjoy blogging:

1. I am passionate about words … and their impact, if used thoughtfully.

2. I love to corral, and organize random thoughts I have and readings I stumble upon from others into what I hope are meaningful ideas that inspire others – particularly those in career and job transition.

3. I love to connect with others with like minds or those with alternative thoughts and ideas.

4. I love the Internet and the possibilities. Blogging serves both individuals and businesses in expanding their reach!

5. Blogging makes me stretch and learn.

I’m tagging my friends, below:

Anne-Marie Ditta

Gayle Howard

Martin Buckland

Deb Dib

Louise Fletcher

Posted by Jacqui Barrett-Poindexter